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SAN FRANCISCO, CA - MARCH 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new MacBook during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images)
SAN FRANCISCO, CA - MARCH 9: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new MacBook during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images)
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How to Market, Advertise and Promote Your Business On A Limited Budget

 

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I spend hours communicating with small business owners all over the world and they have one common concern. My budget won’t allow me to do the kind of advertising I’d like to do.

In years past I

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LONDON, ENGLAND - AUGUST 06: In this photo illustration an Apple iPad displays it's home screen on August 6, 2014 in London, England. iPad maker Apple is selling fewer units than in the same quarter in 2013, it is reported. (Photo illustration by Peter Macdiarmid/Getty Images)
LONDON, ENGLAND - AUGUST 06: In this photo illustration an Apple iPad displays it's home screen on August 6, 2014 in London, England. iPad maker Apple is selling fewer units than in the same quarter in 2013, it is reported. (Photo illustration by Peter Macdiarmid/Getty Images)
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If You’re Not Using Social Media …

There are a lot of people who dismiss social media as a fad, addiction, useless, overblown, overhyped, self-serving, and over used.

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(Photo by Mario Tama/Getty Images)
(Photo by Mario Tama/Getty Images)
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Fifty Shades of Stupid

Do you know who won the Civil War? Do you know who the Vice President is? Do islands tip over? It not you might be one of the Fifty Shades of Stupid.

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GOLDEN, CO - OCTOBER 02: Jocelyn Wallen (L) and Bethany Keupp show off boxes of signed petitions during a recent board meeting at JEFFCO Public Schools on October 2, 2014 in Golden, Colorado. (Photo by Jason Bahr/Getty Images for MoveOn.org Civic Action)
GOLDEN, CO - OCTOBER 02: Jocelyn Wallen (L) and Bethany Keupp show off boxes of signed petitions during a recent board meeting at JEFFCO Public Schools on October 2, 2014 in Golden, Colorado. (Photo by Jason Bahr/Getty Images for MoveOn.org Civic Action)
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Does Your Voice Really Matter?

The next time you sign a petition you might want to think about where it might end up. Will your signature come back to bite you in the future?

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LONDON - JULY 10: In this photo illustration a girl browses the social networking site Facebook on July 10, 2007 in London, England. Facebook has been rapidly catching up on MySpace as the premier social networking website and as of July 2007 was the secondmost visited such site on the World Wide Web. Started by 22 year old Harvard dropout Mark Zuckerberg, the website is responsible for 1% of all internet traffic and is the sixth most visited site in the USA. (Photo Illustration by Chris Jackson/Getty Images)
LONDON - JULY 10: In this photo illustration a girl browses the social networking site Facebook on July 10, 2007 in London, England. Facebook has been rapidly catching up on MySpace as the premier social networking website and as of July 2007 was the secondmost visited such site on the World Wide Web. Started by 22 year old Harvard dropout Mark Zuckerberg, the website is responsible for 1% of all internet traffic and is the sixth most visited site in the USA. (Photo Illustration by Chris Jackson/Getty Images)
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The Two Edged Sword — Social Media

Now profanities, hate speech, and intolerance are the order of the day. If you disagree with a post be prepared to be personally or professionally attacked and vilified.

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NEW YORK, NY - JUNE 22: Members of the nurses union, National Nurses United, and other workers converge on Wall Street to protest against financial intuitions and inequality on June 22, 2011 in New York City. An increasing number of American labor groups and organizations representing the interests of the poor and working class have been protesting in New York and Washington, DC to express their anger at Wall St. profits and budget cuts currently being proposed in Congress. (Photo by Spencer Platt/Getty Images)
NEW YORK, NY - JUNE 22: Members of the nurses union, National Nurses United, and other workers converge on Wall Street to protest against financial intuitions and inequality on June 22, 2011 in New York City. An increasing number of American labor groups and organizations representing the interests of the poor and working class have been protesting in New York and Washington, DC to express their anger at Wall St. profits and budget cuts currently being proposed in Congress. (Photo by Spencer Platt/Getty Images)
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Is Income Inequality Unequal? — Or Just a State of Mind?

What does Bill Gates or Warren Buffet’s incomes have to do with me? How is that unequal?

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LOUISVILLE, KY - NOVEMBER 4: U.S. Sen. Mitch McConnell (R-KY) celebrates with Dr. Noelle Hunter at his election night event November 4, 2014 in Louisville, Kentucky. McConnell defeated Kentucky Secretary of State Alison Lundergan Grimes. (Photo by Aaron P. Bernstein/Getty Images)
LOUISVILLE, KY - NOVEMBER 4: U.S. Sen. Mitch McConnell (R-KY) celebrates with Dr. Noelle Hunter at his election night event November 4, 2014 in Louisville, Kentucky. McConnell defeated Kentucky Secretary of State Alison Lundergan Grimes. (Photo by Aaron P. Bernstein/Getty Images)
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TV Networks And Election Results

Networks battle to be the first to call the hot political races. I wonder what effect this has on other areas of the country where polls have not yet closed?

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SAN DIEGO - AUGUST 29: Jimmie Johnson with the 'hole-in-one' prize Corvette at the first annual Jimmie Johnson Foundation Charity Golf tournament raising money for Habitat for Humanity Wednesday, August 29, 2007, at the River Walk golf course in San Diego, California (Photo by Kent Horner/Getty Images)
SAN DIEGO - AUGUST 29: Jimmie Johnson with the 'hole-in-one' prize Corvette at the first annual Jimmie Johnson Foundation Charity Golf tournament raising money for Habitat for Humanity Wednesday, August 29, 2007, at the River Walk golf course in San Diego, California (Photo by Kent Horner/Getty Images)
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Why Do You Buy The Things You Buy?

Have you ever seen someone wearing something and you wonder to yourself, “Why on earth did they buy that?”

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(Photo by Helder Almeida • Source: ThinkStock)
(Photo by Helder Almeida • Source: ThinkStock)
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How Fast Is Knowledge Doubling?

Current numbers show that all of human knowledge is doubling about every 13 months. So whatever you knew last June is obsolete.

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(Photo by Wavebreakmedia Ltd • Source: ThinkStock)
(Photo by Wavebreakmedia Ltd • Source: ThinkStock)
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Have We Stopped Thinking For Ourselves?

For most of my adult life there were only three TV channels and maybe half a dozen radio stations. There was no so called “talk radio.”

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