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Tom’s Opinion

Tom’s Opinion

Flickr Photo by Ricardo Wang
Flickr Photo by Ricardo Wang
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I Have Way Too Much Time on My Hands

One of the perks of that decision is having more time to ponder the mysteries of life and the universe. God help us.

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Flickr photo Yuichirock's Photostream
Flickr photo Yuichirock's Photostream
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Do You Have to Be Smart to Own A Smart Phone?

Well it’s official. I’ve joined the 21st century. I finally made the plunge and got my very first smart phone. What did I get? I’m not sure.

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Tom Egelhoff, Host of "The Open for Business Radio Show" 11AM to 2 PM Saturdays.
Tom Egelhoff, Host of "The Open for Business Radio Show" 11AM to 2 PM Saturdays.
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Six Types of Advertising and How to Use Them

Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads.

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John Moore/Getty Images
John Moore/Getty Images
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Planning For The Future Is Tough

Youth is no guarantee of long life. And age is relative to how you feel about it. Some people are old at 40 others are young at 90.

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South Padre Island, Texas.  The South Texas island is one of the top Spring Break destinations and attracts students from all over the country.  (Photo by Rick Gershon/Getty Images)
South Padre Island, Texas. The South Texas island is one of the top Spring Break destinations and attracts students from all over the country. (Photo by Rick Gershon/Getty Images)
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Spring Break: Youth Springs Eternal

It’s that time of year again. A battle between students to see if they can drink more than the folks at Budweiser can produce.

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John Moore/Getty Images
John Moore/Getty Images
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If America Is In a Recession — Will You Participate?

Over the past 60 years there have been nine recessions. The business community, for some unknown reason, has participated in nearly all of them. Their customers, on the other hand, have chosen to participate in only two.

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LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - MARCH 12: A Costco sign is displayed on March 12, 2013 in Los Angeles, California. Costco Wholesale Corp.'s profit beat expectations with a net income for the second quarter that climbed to almost 40 percent. (Photo by Kevork Djansezian/Getty Images)
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Get A Better Response From Your Small Business Advertising

Some ads pull more customers than others and the purpose of this article is to show you some ways to make that happen.

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Dan Kitwood/Getty Images
Dan Kitwood/Getty Images
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Customers Don’t Want To Be Sold; They Want You To Be An Assistant Buyer

We’ve all heard the old saying, “Nothing happens until someone sells something.” To many people that statement implies some form of coercion or manipulation.

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Stephen Lam/Getty Images
Stephen Lam/Getty Images
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Social Media Advertising: Big Savings For the Little Guy

How does a message about my business work, when it’s fitted between someone’s baby pictures and some other person’s witty sayings? But that’s not the way to use social media to build your business.

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Christopher Furlong/Getty Images
Christopher Furlong/Getty Images
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How To Advertise Your Construction Company on a Limited Budget

When you're working you aren't finding jobs. When you are out finding jobs are you not making money.

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