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Tom Egelhoff

Tom Egelhoff has been the host of "Open for Business," a business and consumer talk show, which is the most listened to show in his time slot, since 2004. According to Entrepreneur Magazine Radio, Tom is the leading authority in the United States for doing business in small towns. He is the author of "How to Market, Advertise and Promote Your Business or Service In Your Own Backyard" (Wiley), and "The Small Town Advertising Handbook: How to Say More and Spend Less," and "How to Market, Advertise and Promote Your Business or Service In A Small Town." He has been a columnist for Billings Business, the largest business publication in Montana, for the past 9 years and a national columnist for Vetrepreneur for the past five years. Tom has been appeared on MSNBC's "Your Business" with JJ Ramberg, in Costco Connection Magazine (twice), Target Market Magazine, Emerging Business, Business Adviser, and magazines in China, India and Turkey. His books have been textbooks at the University of Alaska and Missouri State University. Tom speaks nationally to colleges, universities and business organizations across the U.S. Tom's 400 page web site, www.smalltownmarketing.com, went online in 1998 and is one of the oldest continuous web sites on the net and averages over 1,000 visitors per day. You can follow Tom on Twitter and become a fan of Tom on Facebook. To leave a comment or ask a question, leave a comment below or you can visit Tom's Open for Business Blog. "Open for Business" airs every Saturday, 11 to 2 PM Mountain Time and streams worldwide on the Internet right here. Click "Listen Live" in the top right to stream the radio station online Call into the show at (406) - 522 - 8255 Email Tom at radiotom@montana.com Leave Tom any comments or questions you have down below.
Weight loss is one of the top ten New Year resolutions each year. (Photo by Fernando Leon/Getty Images for Diet Pepsi)
Weight loss is one of the top ten New Year resolutions each year. (Photo by Fernando Leon/Getty Images for Diet Pepsi)
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New Year Resolutions

We’ve all heard the saying, “Tomorrow is the first day of the rest of your life.” Each year when January 1 rolls around we take stock of ourselves and decide to make some changes.

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TV's are products that are tangible the produce intangible emotions.  (Photo by Ethan Miller/Getty Images)
TV's are products that are tangible the produce intangible emotions. (Photo by Ethan Miller/Getty Images)
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How to Market Tangible and Intangible Products and Services

There are two types of products – tangible and intangible. Although each of the two might result in a satisfied customer, how to marketing and advertise each one are vastly different.

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ICC Annual Conference
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How You Can Be a Better You In 2013

We all seem to be born with the idea that no matter who we are, or what station in life we’ve achieved, there is always the drive to do better.

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Shoppers hit the stores to return gifts.  (Photo by Adam Berry/Getty Images)
Shoppers hit the stores to return gifts. (Photo by Adam Berry/Getty Images)
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Many Happy Returns

Get a nasty looking sweater for Christmas? Ugly tie? Two of the same thing? Welcome to the day after Christmas — the biggest return day of the year.

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December 1955: Pupils of Alderwood Junior Mixed School, Eltham, acting the crib scene of their nativity play, part of their Christmas concert. (Photo by Fox Photos/Getty Images)
December 1955: Pupils of Alderwood Junior Mixed School, Eltham, acting the crib scene of their nativity play, part of their Christmas concert. (Photo by Fox Photos/Getty Images)
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It’s Christmas Day

It’s finally here. Shopping is behind us; the bird is in the oven, presents under the tree, holiday music on the CD player and children bubbling over with excitement about Santa’s yearly visit.

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Christmas Eve Services Around the World (Photo by Matt Cardy/Getty Images)
Christmas Eve Services Around the World (Photo by Matt Cardy/Getty Images)
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It’s Christmas Eve

My most memorable Christmas didn’t take place in the US. On Christmas Day in 1966 I was sitting in 100 degree plus heat in Cu Chi, Republic of South Vietnam.

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Support your Local Merchants during the final shopping days of the Christmas Season. (Photo by Sean Gallup/Getty Images)
Support your Local Merchants during the final shopping days of the Christmas Season. (Photo by Sean Gallup/Getty Images)
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Only Three Days Left to Shop Local

The local business owner not only needs your business during the Christmas shopping season, they need your business throughout the year.

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The Santa Factory is a charity that prepares and delivers gifts to poor people as part of a campaign in South Korea. (Photo by Chung Sung-Jun/Getty Images)
The Santa Factory is a charity that prepares and delivers gifts to poor people as part of a campaign in South Korea. (Photo by Chung Sung-Jun/Getty Images)
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Obscene Christmas Clothes On the Rise?

I am all about business and I am all about giving the customer what they want but this just might be my line in the sand.

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WASHINGTON - OCTOBER 31: U.S. President George W. Bush signs H.R. 3678, the Internet Tax Freedom Act Amendments Act of 2007 in the Oval Office October 31, 2007 in Washington, DC. The bill will extend certain tax free transactions that take place via the internet. (Photo by Win McNamee/Getty Images)
WASHINGTON - OCTOBER 31: U.S. President George W. Bush signs H.R. 3678, the Internet Tax Freedom Act Amendments Act of 2007 in the Oval Office October 31, 2007 in Washington, DC. The bill will extend certain tax free transactions that take place via the internet. (Photo by Win McNamee/Getty Images)
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Has The Time Come for An Internet Sales Tax?

Polls overwhelmingly show that the rank and file online buyer does not want a sales tax on Internet purchases.

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Small businesses now have a presence on iPhones, tablets and laptops.  (Photo by Justin Sullivan/Getty Images)
Small businesses now have a presence on iPhones, tablets and laptops. (Photo by Justin Sullivan/Getty Images)
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How Local Businesses Can Beat the Big Guys — Online

There are no short cuts or tricks that the search engines have not found or thought of. Do not try to trick the system.

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